Thanks for the great suggestions Fletch!
My mother n' law had a similiar ideas re: the tiled hearth. The way it looks right now it really looks like a faux fireplace and a tiled hearth would help alot.
I've got some progess pictures.
I used Zinnesser latex primer and used a brush to carefully paint the morter joints.

In the end I didn't use a sprayer but a thick roller and slowly and carefully primed the fireplace.

My only question is that the faux brick had these tiny stone speckles that must have been adhered to the cement surface to look like brick. I took a closeup so you can see what I am looking at vis a vis primer.

Do you recommend a second light and careful spot coast of primer to cover these specks or can I leave it now to paint?
I'll post my paint chip selection soon.
Thanks again![Smile [:)]](/emoticons/emotion-1.gif)
Cyn